Archive for January, 2012
online communities
by Tom Anthony on Jan.17, 2012, under Internet Marketing
A friend of mine was talking about “online communities” in an email this week – he was quoting from a Webinar in which he heard two top professionals say “Oh god, not one more online community”!
My 2 cents is that most “online communities” fall under the category of some group or another reaching for a low cost or free way to attract attention to themselves and do not really constitute a “community”. I think most consumers – business or retail – are feeling that keeping up with various social media ( including “online communities” ) is a burden and not a natural, rewarding, or even fun activity. So the gold would be actually creating a “community” and the fool’s gold (unrewarded labor) would be creating some kind of online presence that is inaccurately called an “online community”.